In this pandemic, the e-commerce business is booming. Every day new e-commerce businesses are coming into the market. The global e-commerce market is becoming more competitive. Thus we all need to make some strategies to improve the online visibility of our e-commerce store. In this article, I will talk about the top 10 strategies to boost the online visibility of your eCommerce store.
Let’s jump into the deep:
There are many ways to improve the online visibility of your eCommerce business. Here are the best strategies I’m talking about that can really increase your traffic as well as sales of your eCommerce business.
- Social media engagement
- Video marketing
- Animated video creation and marketing
- Upload your products on Facebook page shop and marketplace
- Upload your products on Google’s merchant center
- Ecommerce SEO
- Paid campaign on social platforms
- Paid campaign on search engines
- Content marketing
- Influencer marketing
Social Media Engagement
Social media platforms are the best place for getting traffic to a new eCommerce website. The more visible your eCommerce website, you will get more traffic as well as sales. So, social media engagement is very important for improving online visibility.
For increasing social media engagement, you can follow the below points:
- Regularly post on social platforms. Your post should be helpful to others. For example, if you are selling honey, your post should be about the benefits of honey.
- Follow other people. It will help you to increase followers.
- Like others’ posts. It will help you to be more visible.
- Comment on others’ posts (that are relevant to your products or services) with your link URL.
The above technique will help you to boost online visibility of your ecommerce store.
Video marketing is one of the best techniques for increasing online visibility. Live streaming can really boost your traffic and sales for your eCommerce website. There are many social platforms where you can do live streaming, such as Facebook, Instagram, YouTube, etc.
Live streaming technique depends on your products or services.
For example, if you are selling honey, you can go to a live stream when you are collecting honey. It will increase customers’ trust. Thus you can boost your online visibility, traffic, and sales.
If you are selling apparel items or ladies’ bags or shoes, in that case, you can show how you are ensuring the quality of the products on the live stream video to your potential customers.
The above 2 are just examples. There are many other ways you can increase customers’ trust that can help to boost the online visibility of your eCommerce store. It will also help to increase traffic and sales of the eCommerce business.
You can also promote customers’ video reviews on the social platforms such as Facebook, Instagram, Twitter, YouTube, etc.
Customers’ review plays a vital role in the eCommerce business. If you have any video reviews from your customers, you should promote it on social platforms. Because customers’ review increases the potential customers’ trust. It will increase your online sales dramatically.
Animated Video Creation and Marketing
Animated video is becoming more popular day by day. It can engage more traffic than other conventional internet marketing techniques. In the animated video, you should describe your products or services, why your products or services are better than others, what are the benefits of using your products or services. You should insert your product’s link or eCommerce store URL into the animation video.
After creating the animated video, publish it on social platforms like YouTube, Facebook, Instagram, Twitter, etc.
When your target audience will see the animation video, most of them will visit your eCommerce store. In this way, you can increase online visibility, traffic, and sales to your eCommerce store.
Display Your Products on Facebook Page Shop and Marketplace
Facebook is a great place for displaying your products. You can display your products on Facebook shops and the marketplace. It is free for all. When you will display the products on the Facebook shop and marketplace, your online visibility will increase and it will also help you to boost online sales.
Display Your Products on Google’s Merchant Center
Google merchant center is a very good place for displaying eCommerce products. It is also very helpful for increasing online visibility. You can do paid campaign through the Google merchant center. Google’s paid campaign is the fastest way to reach many people.
You can also increase online visibility without doing Google paid campaign. After upload your products to the Google merchant center, Google will review your products, and if they find everything is ok, they will give you approval. After getting Google’s approval, your merchant center will be live. Now you can share the live URL of the merchant center on your social platforms. In this way, you can boost the online visibility of your eCommerce store.
SEO is the best way to get traffic to your website as well as sales conversion. SEO is the best way to boost online visibility. Here I will not go into detail about eCommerce SEO as I have a different article.
For doing eCommerce SEO you need to do quality descriptions of the products, fast load speed of your website, and building traffic funnels for every product’s permalink.
Paid Campaign on Social Platforms
Paid campaign on social platforms is the easiest way to boost online visibility. All the social platforms have paid campaign facilities. Facebook, YouTube, Instagram, Twitter, Pinterest, etc. are the best social platforms for promoting your products and services.
All the social media paid campaigns are not suitable for all the products and all the countries.
For example, if you are selling home improvement, gardening related products, and your target country is the USA or Canada, and you are going for the Facebook paid campaign, it will not give you the best result. For these products and countries, you should go for Pinterest and Instagram paid campaigns.
On the other hand, if you are selling lifestyle products in Bangladesh or India, Facebook and YouTube are the best 2 social platforms for paid campaign.
So, before starting paid campaign, you should research about the niche, target audience, and target social platforms.
Paid Campaign on Search Engines
All the search engines are offering paid campaign facilities. Google and Bing are the most popular 2 search engines. You can do ad campaigns on Google and/or Bing. The ad campaign is the fastest way to boost online visibility.
So, if you start paid campaign on the top search engines, it will improve your online visibility, traffic and sales conversion.
You should select your audience, target location, target country, etc. before stating search engine paid campaign.
Content marketing is one of the most effective techniques of internet marketing. It can improve your online visibility and traffic.
In content marketing, you should write copywriting/review articles about your products and publish them on other websites. More content marketing can provide you more traffic and more visibility online.
You can do content marketing on social media platforms, blogs, websites, online news portals, etc.
Influencer marketing is very effective for internet marketing. It can increase your online visibility, traffic, and sales.
For example, you are selling fashion products, now if any famous fashion blogger writes about your fashion products and gives a positive review on his/her blog, you will get a lot of traffic and sales to your eCommerce website. In this way, influencer marketing can boost your online visibility.
I hope the above points will be helpful for the new eCommerce entrepreneurs. You can increase online visibility, traffic, and sales of your eCommerce store by following the above steps.