When LinkedIn was launched in May 2003, it was primarily regarded as a professional social networking site; however, in less than two decades, LinkedIn has attracted 660 million users in 200 countries. Potential employers. On the contrary, it has become a very useful marketing tool. For all companies, it is important to develop effective LinkedIn marketing strategy. If done well, it can help you build brand awareness and build long-term professional relationships. Effective for potential customers.
Before we discuss how to develop a successful LinkedIn marketing strategy, let us first look at why it is so important.
- Importance of LinkedIn Marketing Strategy
- Define Your Goals
- Understand Your Audience
- Create a Company Page
- Optimize Your Company Page
- Analyze Competitors’ Company Pages
- Promote Your Company Page
- Create Relevant and Engaging Content
- Use Images and Videos
- Create a Content Calendar
- Automate Your Outreach
- Get Help from Your Workforce
- Track Website Traffic
- End Words
Importance of LinkedIn Marketing Strategy
The biggest advantage of LinkedIn is that it is troubled by many high-level influencers, decision-makers, and influencers. If you want to attract the attention of executives, you need to develop your LinkedIn marketing strategy. You can use LinkedIn marketing strategy templates available online to simplify the process.
Unlike other social media platforms such as Facebook and Instagram, LinkedIn provides a gold mine of opportunity for B2B marketers. Take a look at the following infographic from LinkedIn.
Obviously, having a strong LinkedIn marketing strategy is essential to your business success, because it can help you build brand awareness, increase website traffic, generate potential customers, and so on. It can also help you establish your position in the industry.
However, in order to promote your brand on LinkedIn, you need clearly defined goals and strategies. Developing an effective LinkedIn strategy also requires a deep understanding of your target audience. Now let’s take a look at the steps to build a successful LinkedIn marketing strategy.
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Define Your Goals
The type of content you post and the method of disseminating content on LinkedIn will depend on your ultimate goal. Therefore, it is important to outline your goals at the beginning of your LinkedIn marketing strategy.
Generally, you can target one or more of the following goals:
- Increase brand awareness
- Obtain qualified potential customers
- Improve your brand reputation
- Reach your target audience
- Sell your products or services
Understand Your Audience
Once you clearly understand your marketing goals, it’s time to define your target audience. This is a prerequisite for developing a strong LinkedIn marketing strategy. You can distinguish your audience based on various indicators such as name, geographic location, and industry. Suppose your goal is to market e-books for brand sales influencers. In this case, your target audience may be marketers and many more.
In addition to defining the target group, it is also important to have an in-depth understanding of the existing target group. A successful LinkedIn marketing strategy is to understand who your audience is and what they like. You can use the analysis area around your company.
Learn more about your subscribers and website visitors. This helps to get meaningful information about your audience and the types of content they like. This, in turn, can help you customize your LinkedIn marketing strategy to meet the needs of your audience.
Create a Company Page
Your LinkedIn business page is one of the most important assets in LinkedIn’s marketing strategy. This is one of the first few interactions your audience has with your brand, so it should help them understand everything they want to know. About your business. This includes information about your products/services, employees, headquarters, etc.
Here is the link for creating a LinkedIn company page https://www.linkedin.com/company/setup/new/
Make sure to include your company logo, website URL, industry, company size, and other details. Adding this data can increase the credibility of your company and can indirectly help strengthen your LinkedIn marketing strategy. Detailed information about your company and its offers. You can add a cover photo suitable for your brand. The detailed and up-to-date company page enhances your image by increasing your authority and professionalism. Check out Schneider Electric’s LinkedIn page. It should be noted that the overview section is a whole and contains all the information you need about the company, including website URLs, specializations, links to social media profiles, etc.
You should also publish and share relevant content in your company’s page feed to attract audiences, as this will further build trust in your brand and make you an industry leader.
Optimize Your Company Page
Just like your website, your LinkedIn homepage needs to be optimized for search. In fact, it is an integral part of your LinkedIn marketing strategy. A well-optimized company page will help you increase your visibility in LinkedIn and other search results. Search engines and LinkedIn make it easier for people to understand your business.
Keywords are essential to your LinkedIn marketing strategy. Don’t limit the use of your specific keywords on your website and blog. Define the terms and phrases that the target audience can use when searching for your product or service. Then include them in your company description and professional list.
Link to Your Company Page
One of the most important factors in determining the ranking of a page in search engines is the profile of incoming links. Therefore, optimizing your company’s LinkedIn search page will help strengthen your LinkedIn marketing strategy. The easiest way is to provide a link to your page. This can be your website, blog, newsletter, social media profile, etc. In addition, encourage your employees to fill out their personal LinkedIn profile and add your company as an employer. This will create more links to your company pages and eventually increase your inbound link profile. Therefore, your LinkedIn marketing strategy is gaining momentum.
Publish Relevant Content
Downloading and sharing relevant content on a regular basis not only helps Google interact with your audience, but also allows Google to index them, thereby improving your search engine rankings and helping your business pages climb the search results ladder.
Analyze Competitors’ Company Pages
To develop your LinkedIn marketing strategy, you need to know how to deal with competition. LinkedIn provides a feature called “companies to track” that will display a list of companies similar to your company. It also gives you access to some key indicators. This includes the total number of fans, fan growth and social media engagement. Ranking these pages can help you understand how company pages compare. You can determine what works for them and incorporate these strategies into your own LinkedIn marketing strategy.
Promote Your Company Page
If you can’t get followers and expand your audience, it’s useless to build attractive business pages. In addition to optimizing your company’s search page, you should also encourage people to follow it. Increasing visibility is critical to developing a successful LinkedIn marketing strategy. This will ensure that all your updates are displayed on your LinkedIn feed, thereby increasing the reach of your content.
In addition, having a large number of subscribers can also instill trust in your company. The easiest way is to have all your employees and colleagues subscribe to your company page. Also, be sure to add a subscribe button to your email signature and newsletter, as well as your blog and website. With this, your subscribers and website visitors can become subscribers with just one plus, and you can invite your existing customers and employees to subscribe to your company website.
Create Relevant and Engaging Content
Getting a large number of subscribers to visit your business page is a daunting task. However, gaining a large number of followers is not the end of your LinkedIn marketing strategy. Interaction and interaction with the audience is a challenge in itself. The only way to do this is to publish and share meaningful content that resonates with the audience.
The quality of your content may affect or undermine your LinkedIn marketing strategy. Publishing content on LinkedIn requires insight into why people spend time on the platform. They also need to understand what they want to read.
Thought Leadership Articles
LinkedIn is the meeting point for strategic decision makers and executives. If you want to interact with them, your LinkedIn marketing strategy needs to meet their needs. You cannot post a lot of content that often appears on social media. These audience chords are to create fresh and original content.
Therefore, thought leadership content can help you expand your audience and increase engagement on LinkedIn.
In addition to publishing and promoting your own content, you should also share useful and interesting content from other websites, as this will breathe new life into your company’s page feed and help build relationships with other brands. LinkedIn’s marketing strategy is more powerful. Be sure to add descriptive headlines, attractive pictures, relevant emoji, bullet points, etc. in your update to break the monotony of text articles.
Use Images and Videos
Maximizing audience engagement through LinkedIn updates is critical to the success of your LinkedIn marketing strategy. One of the best ways to capture the audience’s attention is to use pictures and videos. This should be done outside of the text article.
According to LinkedIn data, pictures generate 2 times more comments, and
LinkedIn videos generate 5 times more conversations. In addition to pictures and videos, you can also download SlideShare and PDF presentations to make your content more attractive.
With LinkedIn, you can now upload videos directly to the platform. LinkedIn may prioritize your own videos over links from other platforms. You can take advantage of this feature by uploading the video directly to the platform instead of sharing a link to YouTube.
It is recommended to create a short 12-minute video with appropriate subtitles. Make sure that the video is true and correctly reflects your brand vision. Although easy to implement, many marketers ignore this LinkedIn marketing strategy. From your competitors, you need to use this strategy.
Create a Content Calendar
Consistency is the key to maintaining the audience and the LinkedIn business page. This is an essential element of any successful LinkedIn marketing strategy. By publishing engaging content on a regular basis, your followers will feel anticipation. This will result in a higher participation rate and further increase the coverage of your content. This can help you gain more followers and expand your LinkedIn audience.
LinkedIn recommends posting daily posts to keep in touch with your audience. To maintain consistency, I recommend that you include the content calendar as part of your LinkedIn marketing strategy. Develop a content distribution plan and the type of content you are creating.
Another important aspect of LinkedIn’s marketing strategy is to publish your content when it is most popular. This means you need to know when your audience is most likely to be online. The easiest way is to check your click through rate in the “Update” section of your company’s analysis page. Try different publishing times and analyze your click-through rate to see when it peaks.
Automate Your Outreach
In order to expand your LinkedIn account, you need to establish more relevant connections early on. To do this, you need to do a large-scale one. However, manually retrieving them can be difficult and time-consuming. Therefore, achieving automation is a good idea.
DuxSoup LinkedIn Automation can easily automate these search steps so that you can focus on the most important steps. This helps increase your engagement and sales.
The tool will automatically look at your potential customers, help them, and even send personalized messages on their behalf-everything is automatic. You can also set up drip irrigation activities for your potential customers.
Get Help from Your Workforce
Your colleagues can greatly help you expand your audience and expand your influence on LinkedIn. Therefore, you must use them as an important part of LinkedIn’s marketing strategy.
Not only can you follow your company page, you can also encourage it. Like and share your updates. Notify them every time an important update is posted on the company page.
You should also ask them to fill in all the required information in their personal LinkedIn profile. Make sure they mention your company as an employer and provide a link to your company page so that your brand is visible on their network. This in turn will increase brand awareness and help make your LinkedIn marketing strategy more successful.
Complete Your Own LinkedIn Profile
Make sure you have a complete and up-to-date personal LinkedIn profile. This may not have a direct impact on your LinkedIn marketing strategy. However, your personal LinkedIn profile shows the human side of your brand. Personal information helps make your brand image stronger. Be sure to mention all your special skills and professional achievements.
Use LinkedIn Analytics
The most important aspect of LinkedIn’s marketing strategy is regular evaluation. We have discussed how analyzing your business pages can provide meaningful insights to your audience. It can also help you analyze the effectiveness of the update. To do this, you need to understand how the “update” part of the company page analysis works. You can see a table showing various metrics for each post, such as impressions, clicks, engagement, click-through rate, etc. It can be used to determine the most engaging content type. This will help you refine your LinkedIn marketing strategy and create the most popular content possible.
Track Website Traffic
When you share content about your brand on LinkedIn, you can also add a link to your website or blog. Many people may find your content interesting and visit your website to view it; however, you will most likely not land on the landing page and fill out the form. As a result, you will lose these potential customers. However, if you are tracking traffic on a website, you can also access that audience.
LinkedIn is a very good place for promoting your business as well as B2B marketing. A well LinkedIn marketing strategy can really boost your business. I hope this article will help you to create an organized marketing strategy and optimize your LinkedIn business page.