Social media marketing is one of the best techniques for boosting your sales. Almost all business houses have social media marketing wings nowadays.
In this article I will talk all about social media marketing:
- What is a social media marketing
- Top 10 social media marketing platforms
- How to do social media marketing
What is Social Media Marketing
Social media is a platform where millions of people every day share their thoughts. As social media is the most traffic engaging platform on the internet, it is the best place to get the audience of your products or services.
When you do something for getting an audience or traffic engagement for your business on the social platforms, called social media marketing.
Top 10 Social Media Marketing Platforms
There are thousands of social media marketing platforms on the internet. In this article, we only talk about those platforms that have the most traffic engagement and who can generate your sales.
YouTube is the most popular and traffic engaging social media platform on this planet. It is a video sharing platform. Anyone who has a Gmail account can share his/her video on YouTube. If you are a seller of products or services, you should make a video where you should describe why people will use your products or services and upload them on YouTube. Animated video also can give you a good result.
How to do YouTube Video Marketing
After making your video give a proper title of your video. The title should match with your video content and it should contain your keyword.
You should write a description of the products or services that you to sale through the YouTube channel. Insert your product’s or service’s URL.
Now publish your video on YouTube. After publishing the video, share the URL on other social platforms and your website.
After publishing your video on YouTube and share with other social platforms, you will get visitors to your YouTube channel. If the visitors feel interested in your product or service they will click on the URL you have inserted into the description, visit your website and buy your product or service.
You can also do paid marketing/advertisement of your video on YouTube.
Before YouTube, Facebook was the most popular and traffic engaging social media platform on this planet. Till now it the 2nd most popular and traffic engaging social media platform. Nowadays most business organizations use Facebook for marketing and advertisement purposes.
How to do Facebook Marketing
Facebook marketing is not very difficult. Make a Facebook page and a group for your business. The Facebook page will help you to reach more people on the other hand Facebook group helps you to grow a community that will talk about your products or services.
Both Facebook pages and groups are very helpful to increase the audience. More audience means more traffic generation and the more traffic generation will convert more sales leads.
You can grow your Facebook page both in organically and paid.
For the paid Facebook page growing, you can choose your target audience, geolocation, target area, interest, profession, age, etc. Paid Facebook page advertisement is very cheap, you can start from $1.00 only.
Organically Facebook page growing is more effective. The conversation of sales leads is much higher if you grow your Facebook page organically.
Organically Facebook Page Marketing
Here are some tips to grow your Facebook page organically:
- Make your Facebook business page
- Write detail about your business, products or services
- Invite your friends to like your Facebook page
- Insert your Facebook page link to your website.
- Every day post about one social awareness subject which is similar to your product or service on your Facebook page.
- Post about your product or service once in a week with your URL.
- Share your Facebook page link and post links with other groups.
- In this way, you just do your work for 1 year. After 1 year you will see that you have a good number of audiences who will buy your product or service on a regular basis.
Facebook Group Marketing
The Facebook group plays a vital role to increase traffic engagement to your business website. You can make a Facebook group for your business. You should make a business group for a specific subject. Group members will talk about that subject. This specific subject should be related to your products or services.
You can do a paid campaign as well as organically can grow your Facebook group. Here are some tips to grow your Facebook group organically:
Organically Facebook Group Marketing
- Make a Facebook group that related to your business.
- Invite your friends and followers to join the group.
- Write about social awareness that you can solve through your product or service on a regular basis.
- Allow every one of the group members to contribute.
- In this way work at least 1 year and after 1 year you can see that you have a big community who are talking about your product or service.
There is another way to get traffic engagement to your website through Facebook and it is very effective. Just do comment and insert your URL in the relevant post on Facebook.
Nowadays Instagram becomes very popular. Instagram is the place where people share their images and videos. You can increase your traffic through paid as well as the organic way on Instagram.
How to do Instagram Marketing
You have to increase your followers for increasing your audience as well as traffic. For increasing followers you can do the followings:
- Follow other influencers who are similar to your subject regularly.
- Everyday post at least 1 image or video for increasing social awareness.
- Post 1 image or video twice in a week about your product or service.
- Make an animated video about your product or service and share it with your Instagram account.
- Invite your friends and followers from other social media platforms to follow your Instagram account.
Instagram is a very good social platform to generate traffic and sales leads. If you follow the above steps properly, you can also generate traffic to your website.
Twitter is also a very popular social media platform. Every day millions of people use twitter. So it can also generate traffic as well as sales leads.
You have to increase twitter followers to generate traffic and sales leads from twitter.
How to do Twitter Marketing
You can do marketing in both paid and organic way on twitter. Paid marketing will give you faster results. But the sales conversion rate is lower than the organic marketing.
Paid marketing on twitter is not very hard. Just use a proper hashtag related to your twit and do promote your twit.
Organic marketing on twitter is a little bit from other social media marketing. You can do the followings for organic marketing on twitter:
- Follow others who are promoting similar products or services on a regular basis.
- Use a related hashtag that can describe your products or services
- Twit about your products, services, and social awareness on a regular basis.
- Comment and retweet on other’s tweets that are related to your products or services.
- Follow the above steps at least for a year. After 1 year you will find a good number of followers as well as traffic from twitter.
Reddit is a very popular social platform for the western world. If your target customers are from the USA, Europe, or Australia, then Reddit is a very good social platform for marketing and advertisement.
How to do Marketing at Reddit
Reddit is totally different from other social media platforms. If you want to do promote your products or services or post any content, image, or video, you have to earn some karma here. Here are some tips to do Reddit marketing:
- Join the Reddit groups that are related to your products or services.
- Give upvotes to other people’s posts.
- Give comments to other group member’s posts.
- In this way, you can earn some karma.
- After earning some karma from 10 to 15, you can post your content, image, and video with your URL.
- You should follow the group’s policies strictly.
Tumblr is a very popular social media platform as well as web 2.0. You can post articles, images, videos, URLs here, and can get a good number of visitors.
How to do Marketing at Tumblr
Tumblr marketing is very easy if you follow the below steps:
- Make your own blog
- Follow other’s blog
- Comment on other’s blog
- Post your article regularly on your own blog
- Share your blog post to other social media platforms like Facebook, Twitter, etc.
- Post article, image or video on other’s blog
- Accept other’s content on your own blog.
- Follow the above rules and continue to grow your blog organically.
Pinterest is also another very popular social media platform. It is the social platform where you can post your images with a URL link. You can generate traffic as well as sales through Pinterest.
How to do Marketing at Pinterest
Pinterest is a very good place for generating sales. You can follow the below steps:
- Make your boards
- Follow other’s boards
- Post your pin/images on your boards
- Your pin/images should be unique.
- Save other’s pin/images on your boards
- Follow others
If you can properly follow the above steps, you can get a good number of visitors from Pinterest.
Blogspot is Google’s own blogging platform. It is a very popular web 2.0 social platform. You can make your own blog at Blogspot. It is one of the best places for content marketing.
How to do Marketing at Blogspot
Blogspot marketing is not like other social media marketing. You can follow the below steps for generating traffic and sales from Blogspot:
- Choose a small and unique name that can represent your products or services for your blog
- Design your blog from the design layouts available at Blogspot
- Use widgets that are require
- Post your content regularly on your blog and share it to Facebook and Twitter
- Accept the visitor’s comments.
- Accept guest post to your blog
- Do comment on other’s blogs that are related to your products or services.
You will get some traffic to your blog through Google but if you can follow the above steps you will get a good number of visitors as well as sales.
Medium is a very popular social platform. It is a good place for content marketing. Anyone can open an account and publish content at medium. As the medium has a very large number of visitors, you can reach easily to those traffic through the medium.
How to do Marketing at Medium
You can generate a good number of visitors as well as sales from the medium. Below are the key points for marketing at medium:
- Open an account at Medium
- Post your content regularly
- Share Medium blog URL to other social platforms like Facebook, Twitter, Tumblr, etc.
- Follow others
- Invite your friends and followers to follow your Medium blog
- Comment on other’s post
- Accept other’s comments on your post
Follow the above points and generate traffic as well as sales from Medium.
It is a very popular social media platform where every day millions of people ask their questions and many people give answers. From Quora, you can generate traffic and sales.
How to do Marketing at Quora
Here are some tips to do marketing at Quora:
- Answer to those questions that you know very well
- Answer to the question within 4-5 sentences.
- Share your answer to the related spaces
- Share your answer to other social platforms like Facebook and Twitter
- Answer to the questions regularly.
- Try to build followers
- Make your own space
- Invite others to join your space
- Allow others to share their answer to your space.
If you can follow the above points, you can get a very good number of visitors from Quora.
Most of the internet users spend their major time on social media platforms. That is why social media platforms are the best places to generate traffic and sales. In this article, I have shared my experiences. Actually I am getting a good number of visitors from the above social platforms using the above techniques.
Yes, anyone can do social media marketing.
Well, it is not mandatory to have a certificate for doing social media marketing.
Udemy is the best place to get social media marketing courses.
This article is enough for doing social media marketing.
It depends on for whom you are doing social media marketing. If it is only for you, then you can use your personal email address. If it is for business purpose, then you should use business email.